SH*T NOBODY TOLD YOU.
How enterprise tech actually gets bought.
What this is
Videos about what happens between “we want it” and “it’s running”: the reviews, the people, the controls, and why organizations decide the way they do.
First video · November
The Person Who Can Kill Your AI Deal
Your champion said yes. Someone you’ve never met hasn’t yet.
Subscribe so you catch it →Who’s behind it
I’m Adam Lawson. I’ve sold enterprise technology and been the architect on the buying side responsible for making it work. I’ve seen what gets promised and what it takes to deliver. Sometimes I build things myself to find out.